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The Difference Between B2B And B2C Marketing?
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn’t like my answer. Being business-to-business or business-to-consumer is not what changes...
View ArticleWhen To Walk Away From A Negotiation
Push ROI has some hard and fast rules for when to simply walk away from a negotiation, and never return. Yes, we like closing deals. But building project proposals and negotiating contracts is a...
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